3 Ways to Increase Online Reviews for Your Health Coaching Practice
The best health coaching clients often come through direct referrals through your network. Whether it’s former clients, friends or family members referring others, those referred potential clients are more likely to work with you simply because they trust the person recommending you.
Online reviews serve a similar purpose — they are the “social proof” that your health coaching services are worth the investment. The more 5-star reviews you can get online, the more likely potential clients searching for your services will get in touch with you.
Need to build your online credibility? You can use these 3 ways to add more positive reviews for your business.
Ask For Written Reviews from Your Best Clients
Your superstar clients are the ones that get the best results from your coaching and programs. They follow your advice and love working with you — and they probably already brag about you to their friends and family.
So of course it makes sense to request written reviews from these superstars. They are most likely to give you the stellar reviews that will make your coaching practice shine.
You can help guide their reviews by giving them a brief questionnaire. Some questions you might ask include:
- What was your biggest health challenge before you started working with me?
- How did things change after you started working with me?
- What was your favorite part of my program or service?
- Did anything surprise you? What was it?
- What would you tell a friend if they were considering working with me or my program?
Build Reviews into Your Coaching Process
If you offer one-on-one coaching that is broken into phases, you can ask your clients to rate their experience through each phase. Especially if they have a great experience in a particular phase, you will want to ask them to write about it. Have them post their thoughts on a review site or write up something you can post on your website.
Do you have a detox cleanse program that gets amazing results in a short period of time? Or a clean eating program that helps clients boost their energy quickly?
You can ask clients who participate in these quick start programs to write a review about their experience right after they complete the program. It’s best to collect these reviews as soon as you can near the end of the program when your clients are feeling great about their rapid progress.
You can ask them to rate your program on a review website or as local guides on Google if you have your business listed.
Request Reviews Through Your Email List
If you have an email list that you mail to regularly, you can ask your readers to rate your programs or products.
It’s best to ask your VIP subscribers if they would write a few positive words about your services and products. The VIPs are typically the people who have purchased your products and services before, and they tend to open and read more of your emails. You can send a special mailing just to this segment of your list through most email management systems.
And again, it’s best to help guide their review by offering a few questions for them to consider and answer.
Where to Show Off Your Testimonials
When you collect several stellar reviews from your clients, show off the praise! You can and should highlight your best reviews on your website, in your newsletter, on social media posts, and in your marketing materials. Here are just a few ideas for featuring your reviews:
- Create a “testimonials” or “praise” page on your site
- Add specific results-based testimonials on sales pages
- Send out case studies in solo emails to your list
Include testimonial blurbs in your newsletter
- Add them into brochures or printed postcards
Include them as slides in your webinar
- Create Instagram posts or stories with client quotes
- Publish in your Facebook group
Social Proof Attracts New Clients
Just like on Amazon, Google, Yelp, and other sites that allow buyers to rate their experience, reviews show that products or services work as described and are recommended.
Positive reviews will help you attract more potential clients to your health coaching business and grow your overall online presence. Being proactive in asking for reviews from your best clients and biggest fans will help you boost your reputation.