How to Get More Health Coaching Clients
You became a health coach because you had a dream of helping people reach their health goals so they could live healthier, happier lives. So you put up a website and opened your health coaching practice. But even though your virtual office was opened for business, the clients didn’t magically show up.
So you might be wondering to yourself…
Where Do I find Health Coaching Clients?
Of course, to have a successful health coaching practice, you need to have clients that are willing to pay for your services. Those clients also have to want to be coached — and willing to take the steps to make the changes that will give them the results that they want.
So where do you find these health coaching clients? You can go about it in several different ways. First, you need to think about where your ideal clients might be hanging out online.
How to Get Clients as a Health Coach
There are many ways to connect with the right people who will want your services. You need to identify who you want to work with first in order to find the right clients.
Your perfect health coaching clients might be professionals working in the corporate world who want to perform better at work. Perhaps you work best with moms of small children who want to get back in shape after having babies. Or maybe you want to work with entrepreneurs who travel and need easier ways to stay fit while they’re on the road.
When you’re first starting out as a health coach, it’s best to use a few tried and true methods of attracting health coaching clients. Then as you grow your business, you can add new ways of client attraction.
One of the easiest ways to get clients is to ask people you know if they know people in your target market who would want to work with a health coach.
Get More Clients by Word of Mouth
The easiest and fastest way to get started is through people you already know. Because they know, like, and trust you, they can refer you to people who need your services.
All you need to do is let them know about your new business and that you’re looking for clients. You can ask your friends, family members, colleagues at past jobs, and anyone else in your network.
You can ask in whatever way you usually connect with them. If you’re connected on social media, you can send them a direct message. Or you could send them a text message or email. Or you can even give connections a quick phone call or send them a letter or postcard in the mail.
You should let them know that you have made an exciting career change into health coaching, and let them know what types of clients are ideal for your practice.
Get Health Coaching Clients through Talks or Workshops
When you’re ready to broaden your reach, you can do talks and workshops online to attract new clients.
When you’re planning your talk, you should plan it around a topic that is a major pain point for your ideal clients — it could be about how to lose weight, get more energy, reduce joint pain, get more flexibility, or any other specific point that you can address.
Before you give your talk, you should promote it on social media and in your newsletter. You can also let your friends and past clients know that you’re giving a free or low-cost talk or workshop. It’s ideal to give yourself at least a week to promote it so your ideal clients can plan to attend.
At the end of your talk, you should make an offer to sign up for one of your programs. You can promote a group program, one-on-one coaching, membership, or whatever else you offer to clients.
Get Health Coaching Clients through Organic Search Traffic
When you take the time to optimize your website for specific keywords, you make it easier for interested clients to find you.
You can use a keyword search tool to make a list of words and phrases you want to rank for on your website. Google has a free keyword search tool for when you are planning on running ads on their platform. You can also use a tool such as SEM rush or Moz to research keywords.
Once you find your target keywords, you can use them in each of your website pages to help improve your site’s rankings in search results. You will need to be a little technically savvy to add them into the metadata of each page. But you can also optimize each page with keyword-rich headlines and subheadings. You can also improve your rankings by adding blog posts using your keywords.
Organic search can take a long time, but it’s worth putting the effort into your site. The payoff of higher search engine rankings can translate into new ideal clients landing on your site.
Get Health Coaching Clients Through Paid Advertising
If you have the budget for it, you can run paid advertising on search engines or social media to bring in new clients.
When dipping a toe into advertising, it’s best to start small. That’s because the landing pages and emails that people in your audience respond to may not work as well with people who don’t know you as a health coach.
You can test out ads with a budget of just $10 – $20 per day, and run your ads for about 7-10 days to see if they are bringing in people who would be good clients for you.
When you have an ad that is sending you quality traffic, you can increase how much you spend and get more quality leads. If you start small and clearly define your goals, you can build a winning strategy that helps you expand your practice faster and with less effort.
Getting more health coaching clients doesn’t have to be difficult. But it does require a strategy and consistent action in order to get in front of enough people who could benefit from your coaching.