Finding Business Referral Partners for Success in Crisis
In these unprecedented times, so many things that we used to take for granted are now on hold. Daily routines no longer allow for:
- Working in professional offices outside of home
- Shopping for groceries in supermarkets and farmer’s markets
- Working out in a gym or fitness classes
- Meeting people in person
- Seeing our health care professionals in person
If your health coaching practice has slowed down, there are many ways you can renew it. You might even grow this season by finding business referral partners within neighborhood groups and organizations. Working with referral partners can instantly expand your network of people who need your services.
Connect with Local Health Practitioners
Because of the severity of the COVID-19 pandemic, health is top of mind for more people. Preventative care has become more important than ever before.
Most primary care physicians and functional medicine practitioners taking health insurance do not have the bandwidth to offer extensive wellness services. They don’t offer remote support in their practice. While they may prescribe supplement regimens or recommend diets, they likely don’t offer coaching or accountability.
As a health coach, you have the distinct advantage of focusing on prevention and nutrition. Your services are needed more than ever right now. Physicians, chiropractors, naturopaths, acupuncturists, and other health professionals have hundreds of patients. Many of them could use your preventative wellness services.
Collaborate with Fitness Professionals
With gyms and studios closed, many people have abandoned their 2020 fitness goals.
Some people may have switched to outdoor activities like running and cycling. But many others do not have the time, equipment, or weather conditions to exercise outside.
Hundreds of personal trainers, yoga and pilates instructors and other fitness experts have to adapt. Some are offering their classes online in live Zoom sessions. Others are recording workout videos.
You can become referral partners to help their clients get better results. You can offer a self-study nutrition program or a group program via the MBODY360 app, and refer your clients to their fitness classes.
For clients who want more personalized support, you can offer premium, one-on-one coaching or office hours. You can find fitness professionals near you by networking online. Check in Facebook groups, on Yelp and Google, and by searching local fitness websites.
Reach Out to Homeowners’ Associations
Retirement communities usually have fitness facilities: health clubs, strength training classes, and water aerobics, and other wellness initiatives.
But many of these services may be inaccessible with mandates to stay home and flatten the curve of COVID-19 cases.
You could reach out to the Homeowners’ Associations and offer a remote group program or self-guided individual nutrition program through the MBODY360 app.
If the homeowners’ association wants a full package of nutrition and fitness support, you can bring a partner in. Work with fitness professionals from their on-site facilities, or partner with a local fitness pro that you meet by networking.
Partner With Food Delivery Services
Is there a national food delivery service that you could partner with and recommend to your clients when you offer group programs? Or could you partner with a local food delivery service?
It could be a supermarket, health food store, CSA or farm delivery service that serves your area. Here’s how your partnership with food delivery services might work:
- You offer a group program with MBODY360’s done-for-you plans. Clean Eating Challenge Plan or Mediterranean Plan are two good choices
- Have your clients shop for their ingredients through your food delivery service of choice
- Your clients can start prepping and cooking their meals with the ingredients they get from their delivery
- You can offer coaching on Zoom calls or send messages to participants from your practitioner portal to their apps
No matter how you partner, remember that people need your services are now more than ever. You are part of the solution to supporting health and flattening the curve of the COVID-19 pandemic.
With the uncertainty surrounding when the pandemic will end, people are searching for ways to make themselves stronger. They want to avoid viruses, bacteria, colds and flus. Partnering in your community is an important way for those future clients to find you.