Build Your Mailing List for Coaching Success
As a health coach, you know how important your online presence is to your business.
Are you juggling marketing efforts between adding posts to several social channels, writing blog posts, recording videos or going live, automating messages in chat bots, and more?
All of these formats can help get your message out into the world. And while all of this activity can feel productive, do they really move the needle in building your business?
If you want to captivate and engage your audience, one of the best ways is still one of the most basic and oldest forms of marketing — building your mailing list.
Email marketing still rules
According to Hubspot’s recent email marketing report, there are 3.9 billion daily email users, and email generates about $38 for every $1 spent — which is an astonishing 3800% return on investment.
When potential clients opt into your mailing list, they are actively raising their hand and telling you that they want to hear from you. And with that permission, they are more likely to be awaiting your messages in email. In fact, 73% of millennials prefer communications from businesses through email.
You own your mailing list
On social platforms, the content that you publish and the groups that you form are subject to their community standards and rules. If you promote wellness tips that are considered of the conventional medical model, you could be censored or your accounts disabled.
Unlike social platforms, when you build your own mailing list, you own it. You are not likely to be censored, and you won’t lose your community.
How to grow your mailing list
The best ways to add new prospective clients to your list is to offer something of value in exchange for their email address. This could include:
- Free gift — do you have a healthy checklist, 5 simple recipes, short e-book, or quick meditation video that you can give away? Deliver your freebie it in an email once your prospects opt-in to your list.
- 5-day challenge — you could offer a short, 5-day challenge so potential clients get a taste of what you offer. Have everyone who signs up for your challenge also sign up for your mailing list.
- Online summits — if you participate in another health professional’s online summit, they will usually give you the opportunity to offer a free gift to their audience, which they can receive when they sign up to your mailing list.
- Podcasts — whether you have your own podcast or you are interviewed on other people’s podcasts, you can include a call to action at the end of each episode or interview to sign up for your mailing list in exchange for your gift.
- Blog posts — if you write regular blog posts on your own site, you can add a simple call to action at the bottom of each post to sign up for your gift. If you guest post on other people’s sites, depending on their publishing rules, you may also be able to include a message to sign up for your email list.
Make a relevant program offer
Once people choose to opt-in to your list, give them a chance to work with you as soon as you can. The newest members of your email list are actively looking for solutions to their problems. So what could you offer them right away that can solve their issue?
For example, if people joined your list because your free offer helped them solve digestive issues, you might offer the GERD nutrition plan.
If you are building your list near the end the year, you could offer an early bird new year’s package to help new clients start the year on the right foot.
Keeping your audience engaged
Your mailing list is part of the lifeblood of your business. When your subscribers agree to join your list, they do so because you provide valuable content and helpful offers in your mailings.
Once you start adding prospective clients to your mailing list, you need to provide what you promised when they signed up. Beyond the free gift, you need to also send them regular blog posts, newsletters, health tips, workout hacks or whatever else you offered.
When you mail valuable content regularly to your list, they will more likely read, save and share your emails with others. And your readers get to know, like and trust you.
The more trust you build with your audience, the more likely they will want to buy your products and enroll in your programs.
When should you build your list?
Ideally, you have been building a mailing list since you started your health coaching or fitness business. If you haven’t actively built a list, now is the second best time to build your audience through a list.
Building and maintaining a mailing list is an ongoing process that lasts over the life of your business. It can take time. But if you cultivate it with worthy content and helpful offers, you can build an audience of lifelong fans and loyal clients.