How The 80/20 Rule Can Boost Your Health Coaching Business
In the early 20th century, Italian economist Vilfred Pareto discovered something curious – 80% of the real estate in his country was owned by 20% of the population. Then he noticed that 80% of the peas in his garden came from 20% of the plants that he grew.
This rule kept appearing in other forms, and it became known as the Pareto Principle or the 80/20 rule. Quite simply, it states that about 80% of the results come from 20% of the causes.
So how does this apply to your health coaching business? When you hone in on the 20% of activities that bring you 80% of your results, you can get better results for your clients and grow your practice faster.
Using the 80 / 20 Rule to Improve Client Accountability
It may sound cliche, but it remains true: what gets measured gets managed.
Tracking movement, nutrition, sleep, and health conditions may seem tedious to some clients. But the more data they track, the more likely they are to stick with their plan.
It’s been well documented that food journaling can help clients lose more weight and keep it off. The daily habit of journaling can help clients reinforce their commitment to their health goals.
Seeing the numbers changing and having more positive notes about their progress can add to that reinforcement.
As their health coach, you benefit from seeing which clients are tracking more data and making more progress versus those who are falling off their plans and away from their goals.
The 80 / 20 Rule to Streamline Communications
Clients are more likely to track and journal if they know that it is important to you, and when they know you’re paying attention.
You can communicate with your clients individually through emails, weekly video chats or phone calls. All of these actions can be very time consuming. Instead, you could use the MBODY360 Practitioner Portal can help you reach out to all of your clients at once, saving you precious time and effort.
With all of your client data in one place, MBODY360 will show you exactly which 20% of your clients are getting 80% of the way to their goals.
For the clients that are falling off track, you can add encouraging messages into their plan to give them nudges throughout each week. These messages pop up on your client’s smart phone automatically – no need to click any buttons to get them to go.
And for clients who are crushing their goals, you can send a personal message of congratulations or even upload a video of you celebrating their success.
The 80 / 20 Rule of Time Management and Client Attraction
You follow all the rules of client attraction marketing:
- Writing blog posts
- Sending emails to your list
- Writing and sending out newsletters
- Recording videos and Facebook Live sessions
- Hosting live webinars
- Getting interviewed on podcasts
- Speaking in virtual summits
But where do you find most of your clients?
Chances are that 80% of your best clients come from just 20% of your marketing efforts.
How can you tell?
Think back to your last several clients. Write down how they came to your practice. They may have found you through:
- Friend or family referrals
- Referrals from past clients
- Business networking referrals
- Organic search
- Online marketing efforts
- Corporate health fairs
When you write down the referral source next to each client, there will be a clear pattern.
Once you find that best client source, you can focus 80% of your time marketing to that area. That will free up time spent marketing in other areas that don’t bring in more clients.
Want to find more of your ideal clients?
When you’re narrowing down your best client sources, you can also take note of which clients have been the most successful and the most enjoyable for you.
By focusing on getting more of those clients that are perfect for you and your business, you’ll build a practice that has raving fans that refer more clients to you.
When you put more effort on the areas that are working practice, you can accomplish a lot more in less time. You will support more clients with less effort. And you can grow your business faster.